Financial incentives help pregnant women quit smoking (The University of Stirling)

(Source: The University of Stirling) Professor Linda Bauld, Professor of Health Policy and Director of the Institute for Social Marketing at the University of Stirling's School of Health Sciences. Pregnant women are more likely to quit smoking if financial rewards are offered as part of a treatment plan, according to new research carried out by academics including the University of Stirling's Professor Linda Bauld. Smoking in pregnancy is a leading preventable cause of maternal and neonatal illness and death in developed countries. In...