Women are more likely to quit smoking while pregnant if they are given financial incentives, a new Scottish trial has shown. Paying pregnant women to quit could save lives and would be cost-effective for the NHS, experts behind the study said. The trial, which involved more than 600 women in Glasgow, found that smokers who were paid up to £400 in shopping vouchers were more than twice as likely to quit. It is the largest study so far to...
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