More Pregnant Smokers Quit If Paid, Study

28 January 2015, 5:13 More Pregnant Smokers Quit If Paid, Study Tweet Pregnant women who smoke are more likely to quit the habit if they are paid, according to new research. Figures suggest 5,000 fetuses and babies die every year as a result of mums smoking during pregnancy. And it is claimed it can cost the NHS annually up to £64m for problems in mothers and up to £23.5m for infants. But a new study suggests financial incentives, in the form of shopping vouchers, can motivate pregnant women to quit the habit. "This study provides substantial evidence of a very...